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Portola Cap Snap Water Equipment (Portola Packaging, Inc.) and Midbrook, Inc. sign Licensing Agreement Midbrook will have licensing rights to all Value Line, PortaPlant and Adapta models. Midbrook will have the rights to sell PortaPlant models worldwide. Midbrook will have rights to sell Value Line and Adapta product lines worldwide, with the exception of the broader European market. Earlier this quarter Portola entered into a separate licensing agreement with its European subsidiary, CapSnap Europe, granting it rights to manufacture, market and sell the Value Line and Adapta product lines throughout the greater European market. This strategic decision enables Capsnap Europe to continue its very successful complete system approach offering 5-gallon caps, bottles, equipment and also local technical support and spare parts service. Manufacturing of Cap Snap Water Equipment will begin shortly in Midbrook factories. Midbrook also will maintain a world-class parts and service department to support customers around the world. During the initial transition, existing Cap Snap Equipment customers can still obtain parts and service support and auxiliary equipment from the New Castle, PA, facility. “We’re very confident that Midbrook will continue to provide the world-class levels of quality, service and reliability that Portola customers have received in the past, in addition to improving on the technology of our Cap Snap Water Equipment designs,” said Jim Taylor, President and COO of Portola Packaging, Inc. “Midbrook’s technological strengths and international manufacturing capability will make the Cap Snap product lines more valuable for our customers for many years to come. Manufacture and sale of the Value Line and Adapta product lines by CapSnap Europe specifically for European customers will also add value for those customers since the equipment will be built locally and customized to the needs of European customers.” “We are excited about the prospects of working in the bottled water industry,” said Don Reeder, Director of Business Development, Commercial Division, of Midbrook, Inc. “With our knowledge of the automotive sector, especially the Big Three, we feel that we bring a heightened level of quality along with a listening ear to find out what this industry really wants and needs in the future. Having Portola for a partner just made the decision to enter the bottled water industry that much easier for us.” Portola Packaging manufactures plastic closures and containers for leading dairy, beverage and food companies worldwide. The company is well known in the bottled water industry for its high-quality Cap Snap Water Equipment. Portola also supplies the cosmetic and personal care industries with packaging through its Portola Tech International division. The company has over a dozen manufacturing plants in the United States, Europe, China, Mexico, and Canada, and sells to companies throughout the world. Midbrook, Inc. is proud to bring their 30+ years of experience in aqueous parts cleaning technology to the bottled water industry. Midbrook is QS9000 and ISO14001 registered as well as a Ford Q1 certified supplier. It is this level of quality commitment, along with extensive R&D, design, fabrication, and laboratory research experience that make Midbrook the perfect partner for a proven winner like Portola. For more information, visit them at www.midbrook.com. Contact Information: Don Reeder, Director of Business Development, Commercial Division Scott Merritt, Vice President, Corporate Services For Europe:
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